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Loyalty, key to profitability

Our Experts

Resulting from customer satisfaction, loyalty turns out to be crucial to corporations, and even more so in the digital era. As our ESG Analyst Alban Préaubert indicates, it involves and impacts various stakeholders within a single company, especially its employees – highlighted by the symmetry of attention theory. Explanations.

What is the expected rise in profitability for a company successful in achieving client loyalty ?

  • Between 10 and 30%
  • Between 15 and 45%
  • Between 25 and 85%

The answer:


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